Reason - Why is Packaging Lingerie in Different Boxes Essential?

Lingerie packaging may not seem like it is something done delicately, and the packaging may look like the packaging for any other apparel packaging but the truth is, the packaging designed for lingerie is completely different. A lot of factors like the shape and material used in the lingerie is considered while designing its packaging. There are many kinds of lingerie boxes and packaging for each type and style of lingerie and the packaging is manufactured by keeping the safety of the product at priority. It is true that lingerie is delicate, and stacking can ruin it forever if not packaged in sturdy packaging.

Lingerie Packaging Should Pass the Following

So, in the process of designing lingerie packaging, a lot of factors like safety of the product, lingerie material, structure of packaging and lingerie, price, quality, etc. are kept in mind. Normally a lingerie packaging has to go through the following tests:

Is the packaging safe for lingerie?

The first and most important question is based on a lot of situations where a product is damaged and wasted just because the packaging could not keep it safe. Safety of the product against excessive heat and cold, fire, stacking, tearing, breaking and a lot of other factors must be ensured, and that can only be done when the packaging is designed correctly. Not every overly expensive packaging can guarantee safety, you can get a good design, good quality and strongly built packaging done by spending wisely, by going to a custom lingerie packaging manufacturer who is already in the business doing packaging for many big brands. If your product packaging is clearing this question, if every question checks, your product is safe.

Is the packaging making lingerie overly priced?

Again, as discussed before, the packaging can be expensive but it should not exceed your packaging budget in any way. Because if it does, this packaging will result in making your lingerie brand items expensive, so instead one should completely avoid highly expensive packaging but they should go for the custom lingerie packaging manufacturers who can offer them a better bulk rate, in order to keep the price the same, and affordable. There are luxury lingerie brands that are having above the par prices, such brands do not charge because of how much they are spending on the packaging, they have their packaging budget too, the price is for their brand’s prestige and the quality of the lingerie that in the first place brought the brand where it is today.

Is the packaging appropriate for the type of lingerie?

Every lingerie brand is using luxury lingerie packaging. The packaging must represent the quality and class of the product, in a way that when someone sees the packaging it must tell them what class of product should they expect. A very important thing to remember here is to ensure not to bring the hopes too high or not too undersell the product through the packaging, a fine and clean balance is going to go a long way.
Also important is to make sure that the types of lingerie is well suited for the packaging you are designing. Extra marks for a packaging that does not need additional gift wrap, exhibits femininity and hits the arrow right in the target.

Is the lingerie being shipped in the same packaging? If yes, is the packaging shipping friendly?

The packaging used in display and the packaging used in shipping the items is different. Where in display most lingerie brands would put the lingerie in the paper bag after putting them in light and delicate packaging, the lingerie that is ordered online and is being shipped to a different city or country is packaged using tons of inserts, safety hazards, care instructions, sturdy boxes and shipping boxes etc., all this packaging material while keeping it in mind that lingerie boxes end up feeling feminine and attractive enough for the buyer, and should not turn off the receiver because of so many layers of packaging, so even after all of this packaging the product must be easily accessible.

Is the packaging design for lingerie brand in any way disrespectful?

A very important part in the packaging is to make one thing sure that the packaging can be cool, feminine and flirty, but it can never be in any way overly exposing, disrespectful or way too vulgar. Women like packaging that is pretty, lacy, delicate and enough good looking to be Instagram-ed yet no one likes it when the lingerie boxes are in any way vulgar, poorly designed, and or disrespectful to the buyer. Since sharing stuff on social media gives a brand additional marketing and endorsement opportunity, along with safe packaging and unique design they can earn a good score when their buyers are sharing their bought merchandise on social media without paying them.