Reason - Why is Packaging Lingerie in Different Boxes Essential?

Lingerie packaging may not seem like it is something done delicately, and the packaging may look like the packaging for any other apparel packaging but the truth is, the packaging designed for lingerie is completely different. A lot of factors like the shape and material used in the lingerie is considered while designing its packaging. There are many kinds of lingerie boxes and packaging for each type and style of lingerie and the packaging is manufactured by keeping the safety of the product at priority. It is true that lingerie is delicate, and stacking can ruin it forever if not packaged in sturdy packaging.

Lingerie Packaging Should Pass the Following

So, in the process of designing lingerie packaging, a lot of factors like safety of the product, lingerie material, structure of packaging and lingerie, price, quality, etc. are kept in mind. Normally a lingerie packaging has to go through the following tests:

Is the packaging safe for lingerie?

The first and most important question is based on a lot of situations where a product is damaged and wasted just because the packaging could not keep it safe. Safety of the product against excessive heat and cold, fire, stacking, tearing, breaking and a lot of other factors must be ensured, and that can only be done when the packaging is designed correctly. Not every overly expensive packaging can guarantee safety, you can get a good design, good quality and strongly built packaging done by spending wisely, by going to a custom lingerie packaging manufacturer who is already in the business doing packaging for many big brands. If your product packaging is clearing this question, if every question checks, your product is safe.

Is the packaging making lingerie overly priced?

Again, as discussed before, the packaging can be expensive but it should not exceed your packaging budget in any way. Because if it does, this packaging will result in making your lingerie brand items expensive, so instead one should completely avoid highly expensive packaging but they should go for the custom lingerie packaging manufacturers who can offer them a better bulk rate, in order to keep the price the same, and affordable. There are luxury lingerie brands that are having above the par prices, such brands do not charge because of how much they are spending on the packaging, they have their packaging budget too, the price is for their brand’s prestige and the quality of the lingerie that in the first place brought the brand where it is today.

Is the packaging appropriate for the type of lingerie?

Every lingerie brand is using luxury lingerie packaging. The packaging must represent the quality and class of the product, in a way that when someone sees the packaging it must tell them what class of product should they expect. A very important thing to remember here is to ensure not to bring the hopes too high or not too undersell the product through the packaging, a fine and clean balance is going to go a long way.
Also important is to make sure that the types of lingerie is well suited for the packaging you are designing. Extra marks for a packaging that does not need additional gift wrap, exhibits femininity and hits the arrow right in the target.

Is the lingerie being shipped in the same packaging? If yes, is the packaging shipping friendly?

The packaging used in display and the packaging used in shipping the items is different. Where in display most lingerie brands would put the lingerie in the paper bag after putting them in light and delicate packaging, the lingerie that is ordered online and is being shipped to a different city or country is packaged using tons of inserts, safety hazards, care instructions, sturdy boxes and shipping boxes etc., all this packaging material while keeping it in mind that lingerie boxes end up feeling feminine and attractive enough for the buyer, and should not turn off the receiver because of so many layers of packaging, so even after all of this packaging the product must be easily accessible.

Is the packaging design for lingerie brand in any way disrespectful?

A very important part in the packaging is to make one thing sure that the packaging can be cool, feminine and flirty, but it can never be in any way overly exposing, disrespectful or way too vulgar. Women like packaging that is pretty, lacy, delicate and enough good looking to be Instagram-ed yet no one likes it when the lingerie boxes are in any way vulgar, poorly designed, and or disrespectful to the buyer. Since sharing stuff on social media gives a brand additional marketing and endorsement opportunity, along with safe packaging and unique design they can earn a good score when their buyers are sharing their bought merchandise on social media without paying them.

Read More

How Custom Jewelry Boxes Makes Easy To Protect and Present Your Jewelry Products?

Making and designing beautiful jewelry boxes is challenging and complicated for many reasons from a manufacturer’s and a retailer’s perspective. One faces many challenges while coming up with perfect packaging for jewelry, challenges such as ensuring that the jewelry inside the box is safe, it looks pretty inside it and the overall packaging does not look sloppy or poorly designed because after all, it’s a piece of jewelry. Customized boxes for jewelry are well designed when the size and weight of the jewelry are thoroughly kept in mind, it makes the jewelry safe, and gifting visually appealing which is very important!

Challenges of designing Custom Jewelry Boxes

It is no surprise that designing jewelry boxes is nothing less than a huge challenge for a designer and a manufacturer. First of all the main challenge is to ensure that the packaging goes with the kind of jewelry that is being put into it. One can’t put too traditional jewelry in modern packaging, and similarly, you can package modern pieces of jewelry in very old traditional style packaging, there needs to be coordination in style of the box and the jewelry which brings the designer to the next challenge. There are many kinds of jewelry under one label or brand, ensuring that every piece whether modern or traditional coordinates with the packaging can be quite a task! The second and most important challenge is to come up with packaging that makes the jewelry visually more appealing and must enhance the beauty of the jewelry. 

Futuristic Jewelry Gift Packaging Ideas 

Jewelry boxes of different kinds are out there for inspiration, but some of the most loved packaging at the moment is one which makes access to the product very easy. For example, top lid jewelry packaging made of very sturdy materials is what is mostly liked. Women are habitual of stacking jewelry boxes in their closets and keeping in mind that some jewelry is heavier than usual, the boxes need to sustain the weight that is being put into it. A very modern design idea is to use materials that need less printing, enhances the jewelry and adds to its beauty and then also keeps the jewelry secure in its original packaging as you can check here: https://www.thepremiumboxes.com/jewelry-boxes/

Dos and Don’ts of Jewelry Packaging

Here are some most highlighted dos and don’ts of jewelry boxes packaging:

• Do ensure that the jewelry box is made of sturdy materials

• Do invest time in research

• Do a test run the jewelry packaging before it is being produced in lots

• Do not use materials that are easily broken, bent or burned

• Do not design packaging that only benefits in keeping the jewelry safe, or a packaging that only aims to look pretty but is really not as tough as needed for jewelry, the packaging should be covering both concerns.

Why Jewelry Packaging need to Provide Additional Safety to Product

It is no secret that women or girls belonging to any class like keeping their closets full of jewelry, given that fact, ladies like keeping jewelry in their original packaging because as it is generally believed, the original packaging is the safest for any product. Keeping that in mind, 90% of the women will not be taking out the jewelry to put it in something else and will be using their original jewelry packaging boxes to keep the product safe. In that case, stacking can cause damage to the jewelry. Another scenario when the jewelry is being shipped, the same stacking issue can put the jewelry to harm. Other than the stacking bit, there are several more instances like excessive exposure to moisture or heat that can damage some types of jewelry as well. 

Best Practices while Designing Jewelry Boxes

Everyone learns a thing or two from their competitors and that is a very smart thing to do. Designing Custom Jewelry Boxes can be difficult if one is not spending enough time in tracking what other jewelry manufacturers and designers use in packaging. Keeping a track of packaging materials that other brands are using, and looking at online marketplaces for inspiration is the best practice to do. The last step, however, is to trial run the packaging you come up with and test it against factors like weight, stacking, heat, moisture etc. before bulk is sent under production.

Brand Identity in Customized vs. Pre-made Boxes

It is easy to get the boxes that are readily available for jewelry packaging compared to getting them designed and produced. But those boxes are also being used by many other merchandisers and in that case, brand identity is killed. Pre-made boxes are also not manufactured keeping your specific product needs in mind. In that case, customized jewelry boxes are the best because they are designed keeping the needs of one specific brand of jewelry in mind, making jewelry more appealing.

Read More